Social Media MarketingSaaS / B2B Tech20246 months

SocialPulse Growth Campaign

B2B SaaS startup from 0 to 12K LinkedIn followers in 6 months

Full-service social media growth campaign for a B2B SaaS startup - content creation, paid ads, and influencer partnerships that generated 800+ qualified leads.

Meta AdsLinkedIn AdsContent StrategyInfluencerAnalytics
SocialPulse Growth Campaign
12K+
LinkedIn Followers
800+
Qualified Leads
4.2x
Paid Ad ROAS
6 mo
Campaign Duration

Project Overview

A B2B SaaS startup had a great product but zero social presence. We built their social media engine from scratch - brand voice, content calendar, LinkedIn thought leadership, and a paid acquisition funnel that made their pipeline predictable.

The Challenge

Zero brand awareness in a competitive SaaS niche. The founding team had no time to create content, and their LinkedIn organic reach was negligible.

Our Solution

We developed a two-track strategy: organic LinkedIn thought leadership (ghostwriting for the CEO) and paid Meta/LinkedIn campaigns targeting decision-makers by job title and industry. Monthly influencer partnerships amplified reach in relevant communities.

Project Gallery

SocialPulse Growth Campaign screenshot 1
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"Our CEO's LinkedIn became a lead generation machine. 800 qualified leads from a 6-month campaign? We're renewing for another year."
Lauren Hayes
Lauren Hayes
CEO, Pulse Analytics

Project Details

Client
Pulse Analytics (SaaS)
Industry
SaaS / B2B Tech
Year
2024
Duration
6 months
Service
Social Media Marketing
Tech Stack
Meta AdsLinkedIn AdsContent StrategyInfluencerAnalytics
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