Web DevelopmentFashion / E-Commerce20234 months

ShopWise E-Commerce

Headless e-commerce driving $4M+ in annual revenue

Custom headless e-commerce storefront built on Shopify's API with blazing-fast performance, custom checkout, and advanced product filtering.

Next.jsShopify APITailwind CSSStripeVercel
ShopWise E-Commerce
94/100
PageSpeed Score
38%
Conversion Rate Lift
$4M+
Annual Revenue
2.1s
Avg. Load Time

Project Overview

ShopWise is a fashion retail brand that outgrew its off-the-shelf Shopify theme. We built a fully custom headless storefront using Next.js, connecting to Shopify's Storefront API for product data while maintaining a sub-second page load experience.

The Challenge

The existing Shopify theme scored 34 on Google PageSpeed, killing their SEO and ad conversion rates. They needed a custom frontend without losing Shopify's backend capabilities.

Our Solution

We built a Next.js headless storefront with ISR for product pages, a custom Algolia-powered search, and a streamlined checkout flow. The result: 94 PageSpeed score and a 38% jump in conversion rate.

Project Gallery

ShopWise E-Commerce screenshot 1
ShopWise E-Commerce screenshot 2
ShopWise E-Commerce screenshot 3
"Our PageSpeed went from 34 to 94 overnight. Conversion rate jumped 38% in the first month alone. Best investment we've made."
Olivia Stone
Olivia Stone
Head of Digital, ShopWise Retail

Project Details

Client
ShopWise Retail
Industry
Fashion / E-Commerce
Year
2023
Duration
4 months
Service
Web Development
Tech Stack
Next.jsShopify APITailwind CSSStripeVercel
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